COOKIE POLICY

Introduction

This Cookie Policy explains how Strength Fitness & Coaching LLC ("we," "us," or "our"), located at 1209 Mountain Road Pl NE Ste R, Albuquerque, NM 87110, uses cookies and similar tracking technologies when you visit our website, use our online store, or interact with our digital coaching platforms. This policy provides you with clear and comprehensive information about the cookies we use, their purpose, and how you can manage your preferences.

By continuing to browse or use our website, you acknowledge that you have read and understood this Cookie Policy. We encourage you to review this policy periodically, as we may update it to reflect changes in our practices or for other operational, legal, or regulatory reasons.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide reporting information to site owners. Cookies allow a website to recognize your device and remember information about your visit, such as your preferred language, login credentials, font size, and other display preferences.

Cookies set by the website owner (in this case, Strength Fitness & Coaching LLC) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality provided by external services on or through the website, such as analytics, advertising, and interactive content. The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

In addition to cookies, we may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage to collect and store information. These technologies work in a similar way to cookies and are subject to this policy.

Types of Cookies We Use

We use the following categories of cookies on our website:

Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as page navigation, secure area access, shopping cart management, and checkout processing. Without these cookies, our fitness equipment store and coaching platform cannot function properly. Essential cookies do not require your consent, as they are fundamental to the delivery of services you have requested. These cookies are typically set in response to actions made by you, such as setting your privacy preferences, logging into your account, or filling out forms.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to measure the number of visitors, see which pages are most and least popular, and understand how visitors navigate through the site. This data helps us improve the performance and design of our website, optimize our product pages, and enhance the overall shopping and coaching experience. All information collected by these cookies is aggregated and therefore anonymous.

Functionality Cookies

Functionality cookies enable our website to provide enhanced features and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages. These cookies remember your preferences, such as your preferred product categories, recently viewed fitness equipment, coaching session settings, language selection, and region. If you do not allow these cookies, some or all of these personalized features may not function properly, and your experience on our site may be less tailored to your needs.

Marketing Cookies

Marketing cookies are used to track visitors across websites to display ads that are relevant and engaging for the individual user. These cookies record your visit to our website, the pages you have visited, and the products you have viewed. We use this information to make our advertising more relevant to you and your fitness interests. We may also share this information with third-party advertising partners for this purpose. These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

Specific Cookies We Use

The following table provides detailed information about the cookies used on our website:

Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We use trusted third-party providers to help us deliver a better experience, analyze site usage, and present relevant marketing content. These third parties include:

• Google Analytics — for website traffic analysis and user behavior insights that help us improve site performance and content.
• Google Ads — for conversion tracking and remarketing to help us reach individuals who have shown interest in our fitness products and coaching services.
• Meta (Facebook) Pixel — for measuring the effectiveness of our advertising campaigns on Facebook and Instagram platforms.
• Stripe — for secure payment processing when purchasing equipment, apparel, or coaching packages through our online store.
• Calendly — for scheduling coaching sessions and consultations with our certified trainers.

We do not control the cookies set by these third parties. Each third-party provider operates under its own privacy policy and cookie practices. We recommend reviewing their respective privacy policies for more information about how they collect and use data. We only partner with reputable providers who adhere to industry-standard data protection practices.

How to Manage Cookies

You have the right to decide whether to accept or reject cookies. Most web browsers are set to accept cookies by default, but you can modify your browser settings to decline cookies if you prefer. Please note that blocking certain cookies may impact the functionality of our website, including your ability to browse our product catalog, add items to your cart, complete purchases, or schedule coaching sessions.

Additionally, you can opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page. For Google-specific advertising cookies, visit Google Ads Settings to manage your preferences.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is currently no universally accepted standard for how companies should respond to DNT signals, we do not currently respond to DNT browser signals. However, we remain committed to providing you with meaningful choices about the information collected on our website through the cookie management options described above and through our consent mechanisms.

Data Retention

The length of time a cookie remains on your device depends on whether it is a "persistent" or "session" cookie. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you manually delete them. The specific retention period for each cookie is listed in the cookie table above. We regularly review our cookie usage to ensure that we only retain cookies for as long as necessary to fulfill their stated purpose.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or our use of cookies. When we make material changes to this policy, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, providing additional notice on our website such as a banner or pop-up notification. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.