Privacy Policy

1. Information We Collect

Personal Information You Provide

When you create an account, place an order, sign up for coaching programs, or contact us, we may collect the following personal information:

• Full name, email address, phone number, and mailing address
• Billing and payment information (credit/debit card details, billing address)
• Shipping address and delivery preferences
• Account credentials (username and encrypted password)
• Fitness goals, health information, and physical metrics you voluntarily provide when enrolling in coaching programs
• Communication records including emails, chat messages, and support inquiries
• Product reviews, feedback, and survey responses

Information Collected Automatically

When you browse our website, we automatically collect certain technical data through cookies, server logs, and similar technologies:

• IP address, browser type, operating system, and device identifiers
• Pages visited, time spent on each page, and navigation paths
• Referring URLs, search terms, and clickstream data
• Geographic location data (city/region level) derived from your IP address
• Shopping behavior such as items viewed, items added to cart, and purchase history

Information from Third Parties

We may receive information about you from third-party sources, including payment processors, shipping carriers, social media platforms (when you log in via social accounts), marketing partners, and publicly available databases. This helps us verify your identity, prevent fraud, and improve our services.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Order Fulfillment: Processing and shipping your fitness equipment purchases, managing returns and exchanges, and providing order status updates
• Coaching Services: Designing personalized training programs, tracking your fitness progress, scheduling sessions, and communicating with your assigned coach
• Account Management: Creating and maintaining your customer account, managing subscriptions, and storing your preferences
• Payment Processing: Securely processing transactions, verifying payment information, and detecting potentially fraudulent activity
• Customer Support: Responding to your inquiries, troubleshooting issues, and resolving complaints related to products or coaching services
• Marketing & Communications: Sending promotional offers, product recommendations, workout tips, new equipment launches, and coaching program updates (with your consent)
• Website Improvement: Analyzing usage patterns to enhance site performance, personalize your browsing experience, and develop new features
• Legal Compliance: Meeting our legal obligations including tax reporting, record-keeping, and responding to lawful government requests

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your data with the following categories of recipients as necessary to operate our business:

• Service Providers: Payment processors, shipping and logistics companies, cloud hosting providers, email marketing platforms, and customer support tools that help us deliver our services
• Coaching Partners: Certified fitness coaches and trainers who are part of our coaching program may access your fitness profile, health metrics, and training data to deliver personalized guidance
• Analytics Partners: Third-party analytics services such as Google Analytics that help us understand website traffic patterns and user behavior in an aggregated, anonymized manner
• Legal Authorities: Law enforcement, regulatory bodies, or other governmental entities when required by law, to enforce our terms, or to protect the rights, safety, and property of our business, employees, and customers
• Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the successor entity

All third-party service providers are contractually required to handle your data in accordance with this Privacy Policy and applicable data protection laws.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, analyze usage, and deliver relevant content. Cookies are small text files stored on your device when you visit our site.

• Essential Cookies: Required for core website functionality, such as maintaining your shopping cart, processing checkout, and keeping you logged in to your account
• Analytics Cookies: Help us understand how visitors interact with our site by collecting anonymized usage data, including page views, session duration, and bounce rates
• Marketing Cookies: Used to deliver personalized advertisements and measure the effectiveness of our marketing campaigns across platforms
• Preference Cookies: Remember your settings and choices, such as language, region, and display preferences, to provide a customized experience

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may limit the functionality of our website. For more details, please refer to our Cookie Policy.

5. Data Security

We take the security of your personal information seriously and implement a combination of technical, administrative, and physical safeguards to protect it from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• PCI-DSS compliant payment processing through trusted third-party payment gateways (we never store your full credit card details on our servers)
• Regular security audits, vulnerability assessments, and penetration testing
• Access controls that limit employee access to personal data on a strict need-to-know basis
• Encrypted storage of sensitive data including passwords and health-related coaching information
• Automated intrusion detection and real-time monitoring systems

While we strive to protect your personal information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we continuously review and strengthen our practices to minimize risks.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Order and transaction records are retained for a minimum of seven (7) years to comply with tax and financial regulations
• Coaching and fitness data is retained for the duration of your active enrollment, plus two (2) years after your last session
• Account information is retained until you request deletion or your account has been inactive for three (3) consecutive years
• Marketing preferences and consent records are retained for as long as you are subscribed, plus one (1) year after unsubscribing

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.

7. Your Rights & Choices

General Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request the deletion of your personal data, subject to legal retention requirements
• Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in our emails or contacting us directly
• Restriction: Request that we limit the processing of your personal data under certain circumstances

GDPR Rights (European Economic Area Residents)

If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to withdraw consent at any time, the right to object to processing based on legitimate interests, and the right to lodge a complaint with your local data protection authority. Our lawful bases for processing your data include your consent, performance of a contract, compliance with legal obligations, and our legitimate business interests.

CCPA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights, including the right to know what personal information we collect and how it is used, the right to request deletion of your data, the right to opt out of the sale of your personal information (though we do not sell personal data), and the right to non-discrimination for exercising your privacy rights. To submit a CCPA request, please contact us using the information provided below. We will verify your identity before processing any request and respond within forty-five (45) days.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 16, we will take immediate steps to delete that information from our records. If you believe a child has provided us with personal data, please contact us at info@strengthfitnesscoaching.com so we can take appropriate action.

9. International Data Transfers

Strength Fitness & Coaching LLC is based in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. By using our services, you consent to the transfer of your data to the United States. We take appropriate measures, including standard contractual clauses and data processing agreements, to ensure your information is protected in accordance with this policy regardless of where it is processed.

10. Third-Party Links

Our website may contain links to third-party websites, products, or services that are not operated or controlled by us. This includes links to fitness equipment manufacturers, supplement brands, social media platforms, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit before providing any personal information.

11. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. We encourage you to review this page periodically to stay informed about how we are protecting your information. Your continued use of our services after any modifications constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. We are committed to resolving any issues promptly and transparently.